Monday, December 10, 2007

American Joe on Dallas/Ft. Worth CBS 11 Today!

Tune in today to see American Joe Apparel founder Nan moon talking about the importance of 'checking the tag!'

CBS channel 11!

Wednesday, December 5, 2007

Gifts That Make a Statement This Holiday Season

Check out the AJ article that has already been featured on AOL Money, forbes.com, the Dallas Business Journal and other prestegious publications:


Foreign garment and toy manufacturers are shuddering to think what the 2007 holiday sales may look like. Foreign manufacturers continue to take a big hit in light of safety concerns and several million recalls, while consumer memories are reminded about cheap foreign made apparel and substandard working conditions. With both again fresh in the minds of consumers, holiday sales are looking brighter for American made goods as American consumers nationwide are once more paying attention to the “Made In America” label.

“Made In America is no longer something manufacturers have to say under their breath,” marketing and branding expert Rodger Roeser, president of Ohio branding agency Eisen Management Group says. “The American brand has taken a hit over the years, but increasingly, from car manufacturers to clothing, we’re seeing a huge resurgence in the consumer desire for American made goods.”

Roeser attributes that to a “perfect marketing storm” of national political elections, the War in Iraq, and foreign product recalls. “In general, there is an increased pride, awareness and national spirit for all things American,” he adds. “And, I believe consumers are starting to realize where these products are made and the ramifications of supporting some of these substandard practices. Plus I think consumers find it odd to buy an American flag made in China, or a patriotic T-shirt made in Malaysia.”

And for many U.S. companies, this perfect storm is causing American consumer goods manufacturers to breathe a collective sigh of relief, particularly as the lifeblood of most companies, holiday sales, is upon the American consumer. One such organization, American Joe Apparel, provides consumers and businesses premium, 100 percent certified authentic American-made clothing. The online American made retailer can be accessed at www.americanjoeapparel.com and are making a splash with what the company calls “real American heroes everywhere.”

Based in a Dallas, Texas suburb, American Joe Apparel has found much success with its 2007 “Check the Tag” campaign. Founded by two ‘all American moms,’ American Joe Apparel works to heighten consumer awareness and uses their apparel and even their designs as a vehicle to represent a seemingly forgotten, but proud American industry – the American apparel manufacturer. The company provides a variety of shirts, sweats, business casual wear and caps for men, women and children. They also work with businesses that need apparel with their corporate logo or event.

“We’re changing America one T-shirt at a time,” American Joe Apparel founder and managing director Nan Moon smiled. “Consumers are now looking at the apparel industry with the same concern for safe, quality manufactured products at a fair price. Shoppers are becoming increasingly aware that purchasing items that are of the lowest possible price may also come with several unintended outcomes, such as low product quality and low manufacturing standards. And, it encourages and rewards cheap, overseas labor.”

The American Joe Apparel adventure has piqued the interest of textile and clothing manufacturers nationwide who have seen serious declines in revenue due to the double whammy of cheap labor through oversees outsourcing, and the fact that consumers pay little attention to where most products come from. Textile mills have faced extreme hardships since the early 1990s, and business is expected to decline by another 46 percent within the next seven years, according to the Bureau of Labor Statistics.

“High quality and American jobs are being sacrificed for cheap labor, substandard working conditions and poor quality controls, for ever-increasing profit margins,” Moon adds. “More consumers are looking to U.S. companies to give them a reason to believe. And we think American Joe Apparel has, at the very least, started a dialogue and awareness to achieve exactly that. American made goods can be every bit as competitively priced, but also come along with the knowledge that they’re keeping Americans working, and that we can still produce some of the finest products in the world.”

In addition, the clothing company has created a special ‘American Joe Yellow Ribbon’ tee with proceeds going towards their ‘Ts for Troops’ initiative. During this event, the founder and her family personally pass out these American Joe Apparel Classic Tees to returning soldiers as they first set foot back on U.S. soil upon flying back in to the Dallas/Fort Worth Airport.

The apparel company even has a fan club for its apparel – the 1912 Club – where folks, who believe that “Made in America Matters” can sign up, collectively make their voices heard, and receive special discounts and free promotional items.

Monday, November 26, 2007

American Joe Featured on the Dallas CW ch. 33!

Tune in tonight at 9 p.m. to see Nan Moon talking about Cyber Monday!

The Dallas CW channel 33 news at 9!

Tuesday, November 20, 2007

are YOU an aspiring fashion designer?

American Joe Apparel is looking for new talent.

Send us your new t-shirt designs!

The winning entry will be featured on a new line of T-shirts coming out in 2008!

Send ideas, sketches, or graphic designs to: nan@americanjoeapparel and 100 words or less telling us why we should pick you!

Get Creative! Hope to hear from ya'll soon!

Thursday, November 15, 2007

American Joe Apparel Featured on Textile Treasure.com

The holiday season is just gearing up and we're already getting tons of attention! Here is the latest piece, which you can find in the web magazine, Textile Treasure :


Texas Apparel Company Announces New Catalogue, Holiday Gift Ideas

Amidst all of the holiday hype, there is one gift that never fails to be in high demand this time of year – clothing, says top consumer researchers and experts. In preparation for this rush, 100 % certified made in America apparel company American Joe Apparel is launching a winter catalogue and apparel line, and reminding folks to ‘think American’ when making holiday purchases this year.

A constant staple of holiday traditions, clothing ranks number four on this year’s most wished for items. On the coattails of major recalls and import safety concerns, the 100 % American made, manufactured and processed clothing line reminds holiday shoppers to ‘check the tag’ and buy American. The online retailer is adding an extra special touch for customers by packaging each ordered apparel item in brown paper wrap tied with string, and each comes with a special holiday gift.

“We have already seen a tremendous demand for our American-made products, and the holiday season is just getting started. We feel that this holiday shopping season will strongly reflect the growing consumer demand for safe, quality and comfortable gifts for loved ones and employees. We believe that Made in America is important, as it supports local manufacturers and communities, and there are no better, more durable, more stylish clothes on the market than American Joe,” American Joe founder Nan Moon said.

American Joe apparel is available to consumers as well as for businesses that care enough to put their logo on 100 % all American clothing. In addition, American Joe has also proudly sponsored Reebok Heroes Celebrity Baseball, the T’s for Troops programme, and a breast cancer awareness initiative.

The American Joe brand of apparel provides 100 % authentic American made, manufactured and processed clothing for men, women and children and is based on the value that buying American means something – quality, spirit, and authentic style. The company, headquartered in Texas and founded by ‘two All American moms,’ say there is an American Joe in all of us. Guts. Courage. Pride.



To view the article in full, please visit: http://www.textiletreasure.com/fullnews.php?newsid=1056

Wednesday, November 14, 2007

October Contest Winner!

Congratulations to Wendy Lee of Plano, Texas for winning the October giveaway.

She will receive a Think Pink breast cancer awareness T-Shirt.

Be sure to visit www.americanjoeapparel.com to check out this month's prize: a Certified Authentic American Joe Apparel backpack!

Tuesday, November 13, 2007

American Joe Apparel Featured on CNN Money.com


Hope for domestic garmentos?
China recalls help U.S. apparel manufacturers.


By Ingrid Tharasook
November 12 2007: 12:19 PM EST

New York -- China Fashion Week ended yesterday as the country's top designers proudly showcased homegrown haute couture on the Beijing runway. But the world's largest textile and apparel industry has been battered in recent months.

Last May, Beijing News reported that one in every five Chinese-manufactured baby garments and toys had failed safety test inspections. And in August, New Zealand scientists announced that they had found dangerously high levels of formaldehyde in imported Chinese garments.
This ill wind has blown some good in the direction of U.S. garment manufacturers, long battered by low-priced competition from overseas manufacturers. To be sure, one in every four pieces of clothing sold in the U.S. is made in China, and the recalls aren't likely to undo that edge quickly. But for the first time in many years, small domestic garmentos have a real chance to gain market share.

"Consumers are definitely looking for products made in the U.S.A," says Nataly Blumberg, vice president of The Bromley Group, a fashion PR firm based in New York City. "We sense that they're willing to spend more because it's a way of showing support."

"You shouldn't have to say Made in America under your breath," says Rodger Roeser, spokesperson for American Joe Apparel in Plano, Texas. The T-shirt company proudly advertises its domestic credentials, using suppliers from six different states and making sure that all inputs - down to the office paper - are made on U.S. soil.

Sales of American Joe products have tripled since the last summer's spate of China recalls. The company projects sales of $20 million in 2007, its first year year in business. "We want everybody to wear our clothes and feel like an All-American hero," says Roeser. "By wearing an American-made shirt you're putting Americans back to work."

This message tends to resonate best in America's battered industrial heartland. In Arcanum, Ohio, a small garment manufacturer called All American Clothing (allamericanclothing.com) markets Made-in-USA denim as pret-a-porter workwear.

Says founder and president Lawson Nickol: "We go after this demographic because they are aware of how their peers have lost their jobs, and are more inclined to support the cause."
All American Clothing sales on the retail site ShopForAmerica.com have shot up by 500% since the recalls. "Frankly, the Chinese are helping us quite a bit right now," says Nickol.


To view the article please visit: http://money.cnn.com/2007/11/12/smbusiness/american_apparel.fsb/?postversion=2007111212

Monday, November 12, 2007

Remember our Veterans

This Veterans day, we encourage you to take a moment and remember all of America’s heroic veterans. We would like to thank those who stand for freedom at home and abroad with courage and will never forget those who have made the ultimate sacrifice for us.

Guts.Courage.Pride-- Thank you, veterans, for inspiring the American people, and American Joe.

If you have a story of military heroism you would like to share, please visit http://www.americanjoeapparel.com/tell_us.asp --you may even win a prize for your story!

Friday, November 9, 2007

American Joe Apparel Holiday Gift Ideas!

American Joe Apparel Capitalizes on ‘Made in America’ Trend for Holiday Gifts
Dallas Company Prepares for Holiday Rush, Announces New Catalog Launch

Dallas, TX – Nov. 7, 2007 – Amidst all of the holiday hype, there is one gift that never fails to be in high demand this time of year – clothing, says top consumer researchers and experts. In preparation for this rush, 100 percent certified made in America apparel company American Joe Apparel is launching a winter catalog and apparel line, and reminding folks to “think American” when making holiday purchases this year.

A constant staple of holiday traditions, clothing ranks number four on this year’s most wished for items. On the coattails of major recalls and import safety concerns, the 100 percent American made, manufactured and processed clothing line reminds holiday shoppers to ‘check the tag’ and buy American. The online retailer is adding an extra special touch for customers by packaging each ordered apparel item in brown paper wrap tied with string, and each comes with a special holiday gift.

“We have already seen a tremendous demand for our American-made products, and the holiday season is just getting started,” American Joe founder Nan Moon said. “We feel that this holiday shopping season will strongly reflect the growing consumer demand for safe, quality and comfortable gifts for loved ones and employees. We believe that Made in America is important, as it supports local manufacturers and communities, and there are no better, more durable, more stylish clothes on the market than American Joe.”

American Joe apparel is available to consumers as well as for businesses that care enough to put their logo on 100 percent all American clothing. In addition, American Joe has also proudly sponsored Reebok Heroes Celebrity Baseball, the T’s for Troops program, and a breast cancer awareness initiative.

Monday, November 5, 2007

Supporting our Heroes

We would like to extend our warmest thanks for the brave men and women who helped battle the recent wildfires in California.

…and American Joe Apparel wants to hear your tale!

Please visit: http://www.americanjoeapparel.com/tell_us.asp and submit your personal battle with the great fire and you may win a free American Joe Apparel Classic T!

See y’all around!

Thursday, October 4, 2007

American Joe Apparel Celebrates Breast Cancer Awareness Month

Howdy!
Until we nip cancer in the bud forever, we all are going to have to pull together and support those suffering or who have passed on from this disease. Breast cancer awareness month is the perfect way for everyone to band together in such a way and be a hero to someone who needs support. Check out American Joe Apparel's new Think Pink campaign in honor of Breast Cancer Awareness Month:


Dallas based Apparel Company Announces Think Pink Campaign, New T-shirt Offering

Dallas, TX – September 25, 2007 – In celebration of Breast Cancer Awareness Month, 100 percent certified authentic American made apparel line American Joe has launched its 'Think Pink' campaign. American Joe Apparel will unveil its new ‘Pink Ribbon Ts' in honor of this initiative, and the online apparel company will make a donation to breast cancer research based on each ‘Think Pink’ unit sold throughout the month of October. The founder of American Joe, Nan Moon, is herself a breast cancer survivor.

The newly designed ‘breast cancer awareness’ version of the logo that will be available for purchase on www.americanjoeapparel.com will have a pink ribbon beneath the company's signature star. T-shirts will go on sale October 1.

"We are excited to be emblazoning our Classic American Made Ts with the strength and meaning of the pink ribbon, and in honor of strong women, survivors, and their families everywhere,” Moon said. “We wanted to show our support for those who have survived, are currently suffering, or have lost their lives to this devastating disease. The courage faced by those with breast cancer is altogether humbling, and we’re proud to do our part.”

Nan Moon is a five year survivor of breast cancer. She hopes this campaign will help provide funds for education regarding treatment options and also funds for continuing research to find a cure.

Download Logo at: www.americanjoeapparel.com/pinkribbon.html

Wednesday, September 12, 2007

Support our Troops with our Ts for Troops Program

happy days from Joe Austin!! hope ya'all are doin' well and having a rootin' tootin' great day! Go make a positive difference in someone's life today. Be a hero. In our own small way, here's how we're trying to make a difference. And please, everyone...share with us your own hero stories. We want to share them. And, sign up FREE for our 1912 VIP Club and get free goodies. For our troops...


American Joe Apparel Gives Troops a Hero's Welcome
Dallas based Apparel Company Announces Ts for Troops Campaign, New T-shirt Offering

Dallas, TX – September 12, 2007 – To honor returning American servicemen and servicewomen and in recognition of military heroes everywhere, branded 100 percent certified American made apparel line American Joe has launched its 'Ts for troops' campaign. American Joe Apparel, a brand of 100 percent American made, manufactured and processed clothing will also unveil its new 'Yellow Ribbon Ts' in honor of this initiative. The company continues to seek individual and corporate sponsors to help continue the program. Sponsorship details are available at www.americanjoeapparel.com/spirit.asp.

Those returning from military service are greeted by American Joe volunteers at the Dallas/Fort Worth International Airport with a hearty welcome and a certified authentic American Joe Classic T. Dedicated to the American hero, American Joe Apparel founded this program as a part of its 'For the Hero in All of Us' initiative. The newly designed ‘support our troops’ version of the logo that is now available for purchase on www.americanjoeapparel.com will have a yellow ribbon beneath the company's signature star.

"American Joe gives me just another reason to fight harder and try to come home safe," T-shirt recipient U.S. Army PFC Jordan Smith said. "I firmly believe actions speak louder than words. We thank you, from the bottom of our hearts."

"We are proud to give such a token of our appreciation to the men and women who have risked their lives for our country," American Joe founder Nan Moon said. "Guts, courage and pride are what American Joe is all about, and we're honored to be one of the first ones to welcome them home. It is a humbling experience for all of us, and a small way that we can say 'welcome home, and thank you' to real American heroes."

Moon added that if anyone would like to add a message to the returning servicemen and women, American Joe will attach a personalized message, free of charge, to the sponsored shirts.

About American Joe

The American Joe brand of apparel provides 100 percent authentic American made, manufactured and processed clothing for men, women and children and is based on the value that buying American means something - quality, spirit, and authentic style. The company, headquartered in Texas and founded by two 'all American moms', say there is an American Joe in all of us. Guts. Courage. Pride. More information can be found at www.americanjoeapparel.com

Media Contact: Allison Brinkman, Eisen Management Group
Allison@eisenmanagementgroup.com
859.586.4302

Editor’s Note: Sample Product Available

Tuesday, September 11, 2007

Today We Honor the Real Heroes

Today is officially Patriot Day in the United States, a day of reflection on the tragic events of 9/11. Everyone here at American Joe says a "thank you" to all of the American Heroes on their everyday journey, and particularly to those that gave the ultimate sacrifice so that we may enjoy our freedoms.

We thank you for your Courage and Your Guts. You are a source of Pride -- in our country, our people and for everyone that makes a positive difference in someone's life. Thank a policeman and a fireman today.

God Bless the USA.

Joe Austin.

Wednesday, September 5, 2007

Up and Running

Greetings heroes!! Well, the store is up and running and we're receiving some wonderful press from around the country, and a number of kind words from new customers. Remember, buying American matters -- Guts. Courage. Pride. We have a number of featured specials running this month, particularly our ladies dorm shirt and our American Joe backpack. Stylish, sturdy and ready for Back to School.

Anyway, special tx to the Dallas Morning News for their fine article:

Cause marketing written on T-shirts Dallas Morning News News ...American Joe Apparel launched its online store, www.americanjoe apparel.com, last month. The firm is owned and operated by Ms. Moon and her daughter, ...

And, we were featured on:

AdviceSisters What Works Beauty,
Cosmetics & Fashion review column for September 2007 is up at:
http://www.advicesisters.net/whatworkscol3.html

and! later today, we're doing an interview with Fortune Small Business! what can I say, I have a great promoter!! Tell us your hero stories, we're always on the lookout for Everyday Heroes. Speaking of which, we working on song called "Everyday Heroes" that we hope to release nationwide in the next few months. We'll have sneak peaks available along the way, but I want to thank Roddy Roeser and Mark Savina for their efforts on the new single. Gonna be a great rock tune.

In the meantime: Check the Tag!!

Tuesday, August 21, 2007

American Joe Apparel Now Open for Business

NEWS RELEASE: Fashion & Apparel: American Joe Apparel Open for Business


All American Apparel Company Unveils New Online Clothing Store
The ‘American Joe’ Brand Showcases 100 Percent Made in America Clothing, Products

Plano, TX – August 21, 2007 – American Joe Apparel, the 100 percent All American apparel company that provides certified authentic American made, manufactured and processed clothing, today launches its online clothing store and website at www.americanjoeapparel.com.

The American Joe Apparel website allows consumer and business customers to view and purchase the hottest new certified authentic styles from classic Ts and jerseys, to oxfords and polos for men, women, children and business. Users can also learn about the American Joe brand, share stories about the hero in their lives, sign up for free and exclusive offers through the 1912 VIP Club, and even follow along with the adventures of Joe Austin, also known as American Joe.

“There is a hero in all of us, and the American Joe brand is about capturing that feeling and essence of being a hero in our everyday lives. You don’t have to wear a cape to be a hero,” says Nan Moon, general partner of American Joe. “This brand embodies the pride and commitment of every police officer, fire fighter, teacher, nurse, military professional and really anyone making a positive difference in their communities. If you feel like a hero, dress like a hero.”

American Joe Apparel is available to consumers and, through the AJ4Biz line, to businesses that care enough to put their logo on 100 percent all American made clothing. American Joe proudly sponsors the “Ts for Troops” program where, through their generous donations from individuals and corporate sponsors, men and women serving in the armed forces are provided the 100 percent authentic American Ts when they return home. AJ also sponsors Reebok Heroes Celebrity Baseball and is the founder of the American Joe Hero of the Year Program and the coveted 1912 Award.

About American Joe

The American Joe brand of apparel provides 100 percent authentic American made, manufactured and processed clothing for men, women, children and business, and is based on the value that buying American means something – the embodiment of quality, spirit and authentic style. The company is headquartered in Plano, Texas and was founded by “two All American moms” who say there is an American Joe in all of us. Guts. Courage. Pride. More information can be accessed at www.americanjoeapparel.com.

Media Contact: Rodger Roeser, Eisen Management Group
rroeser@eisenmanagementgroup.com
859.586.4302

Editor’s Note: Sample Product Available

Monday, July 30, 2007

Let the Countdown Begin

The new American Joe website is almost ready for launch at www.americanjoeapparel.com. If you care enough to buy American, drive American, and work hard to make this country the best it can be, then SHOW YOUR PRIDE! Be a hero -- because it matters.

Coming soon...

Thursday, July 19, 2007

Welcome Heroes

Over the coming months, I'll be sharing stories about the life and times of a genuine, All American Hero - who became a legend. Joe Austin aka: American Joe. Not until his diary was uncovered at the dawn of the millennium did we know the real story – right from the hero who lived it. Courage. Guts. Pride. That’s how the story of American Joe plays out, a true All American Hero whose legend still lives a bit in all of us. He was an adventurer, a soldier, an educator, and a well traveled and rugged American soul whose story is so big that of course it just had to start in Texas. While Joe’s amazing and inspirational story ended on Memorial Day, 1999, the legend carries on for the hero in all of us. True to Joe, follow your own path and your own passion. Be a hero to those around you. Be an American Joe. We try to keep Joe's legend alive by our actions and deeds, and display our pride, guts and courage through our 100 percent All American Made clothing line.

We are looking for inspirational stories of everyday heroes who have worked to make a difference in their community, school, country or just in someone's life.

The Saga Begins...

Joe was born on the Fourth of July in 1899 on a small cattle ranch in the heart of the Lone Star State, born of meager means and into a family with bigger dreams than fortune – a hard working family – the eldest son of John and Mary Austin. He toiled on the farm as an eldest is expected, working the fields, herding the livestock, helping the family earn an honest, but admittedly small existence. The clever, sometimes impetuous young boy had an adventurous streak that burned inside of him, a streak that would one day make him legend, sparked when he happened upon a shimmering object lodged in the hot, parched Texas soil.