Support our Troops with our Ts for Troops Program

happy days from Joe Austin!! hope ya'all are doin' well and having a rootin' tootin' great day! Go make a positive difference in someone's life today. Be a hero. In our own small way, here's how we're trying to make a difference. And please, everyone...share with us your own hero stories. We want to share them. And, sign up FREE for our 1912 VIP Club and get free goodies. For our troops...


American Joe Apparel Gives Troops a Hero's Welcome
Dallas based Apparel Company Announces Ts for Troops Campaign, New T-shirt Offering

Dallas, TX – September 12, 2007 – To honor returning American servicemen and servicewomen and in recognition of military heroes everywhere, branded 100 percent certified American made apparel line American Joe has launched its 'Ts for troops' campaign. American Joe Apparel, a brand of 100 percent American made, manufactured and processed clothing will also unveil its new 'Yellow Ribbon Ts' in honor of this initiative. The company continues to seek individual and corporate sponsors to help continue the program. Sponsorship details are available at www.americanjoeapparel.com/spirit.asp.

Those returning from military service are greeted by American Joe volunteers at the Dallas/Fort Worth International Airport with a hearty welcome and a certified authentic American Joe Classic T. Dedicated to the American hero, American Joe Apparel founded this program as a part of its 'For the Hero in All of Us' initiative. The newly designed ‘support our troops’ version of the logo that is now available for purchase on www.americanjoeapparel.com will have a yellow ribbon beneath the company's signature star.

"American Joe gives me just another reason to fight harder and try to come home safe," T-shirt recipient U.S. Army PFC Jordan Smith said. "I firmly believe actions speak louder than words. We thank you, from the bottom of our hearts."

"We are proud to give such a token of our appreciation to the men and women who have risked their lives for our country," American Joe founder Nan Moon said. "Guts, courage and pride are what American Joe is all about, and we're honored to be one of the first ones to welcome them home. It is a humbling experience for all of us, and a small way that we can say 'welcome home, and thank you' to real American heroes."

Moon added that if anyone would like to add a message to the returning servicemen and women, American Joe will attach a personalized message, free of charge, to the sponsored shirts.

About American Joe

The American Joe brand of apparel provides 100 percent authentic American made, manufactured and processed clothing for men, women and children and is based on the value that buying American means something - quality, spirit, and authentic style. The company, headquartered in Texas and founded by two 'all American moms', say there is an American Joe in all of us. Guts. Courage. Pride. More information can be found at www.americanjoeapparel.com

Media Contact: Allison Brinkman, Eisen Management Group
Allison@eisenmanagementgroup.com
859.586.4302

Editor’s Note: Sample Product Available

Today We Honor the Real Heroes

Today is officially Patriot Day in the United States, a day of reflection on the tragic events of 9/11. Everyone here at American Joe says a "thank you" to all of the American Heroes on their everyday journey, and particularly to those that gave the ultimate sacrifice so that we may enjoy our freedoms.

We thank you for your Courage and Your Guts. You are a source of Pride -- in our country, our people and for everyone that makes a positive difference in someone's life. Thank a policeman and a fireman today.

God Bless the USA.

Joe Austin.

Up and Running

Greetings heroes!! Well, the store is up and running and we're receiving some wonderful press from around the country, and a number of kind words from new customers. Remember, buying American matters -- Guts. Courage. Pride. We have a number of featured specials running this month, particularly our ladies dorm shirt and our American Joe backpack. Stylish, sturdy and ready for Back to School.

Anyway, special tx to the Dallas Morning News for their fine article:

Cause marketing written on T-shirts Dallas Morning News News ...American Joe Apparel launched its online store, www.americanjoe apparel.com, last month. The firm is owned and operated by Ms. Moon and her daughter, ...

And, we were featured on:

AdviceSisters What Works Beauty,
Cosmetics & Fashion review column for September 2007 is up at:
http://www.advicesisters.net/whatworkscol3.html

and! later today, we're doing an interview with Fortune Small Business! what can I say, I have a great promoter!! Tell us your hero stories, we're always on the lookout for Everyday Heroes. Speaking of which, we working on song called "Everyday Heroes" that we hope to release nationwide in the next few months. We'll have sneak peaks available along the way, but I want to thank Roddy Roeser and Mark Savina for their efforts on the new single. Gonna be a great rock tune.

In the meantime: Check the Tag!!