Tune in today to see American Joe Apparel founder Nan moon talking about the importance of 'checking the tag!'
CBS channel 11!
Monday, December 10, 2007
Wednesday, December 5, 2007
Gifts That Make a Statement This Holiday Season
Check out the AJ article that has already been featured on AOL Money, forbes.com, the Dallas Business Journal and other prestegious publications:
Foreign garment and toy manufacturers are shuddering to think what the 2007 holiday sales may look like. Foreign manufacturers continue to take a big hit in light of safety concerns and several million recalls, while consumer memories are reminded about cheap foreign made apparel and substandard working conditions. With both again fresh in the minds of consumers, holiday sales are looking brighter for American made goods as American consumers nationwide are once more paying attention to the “Made In America” label.
“Made In America is no longer something manufacturers have to say under their breath,” marketing and branding expert Rodger Roeser, president of Ohio branding agency Eisen Management Group says. “The American brand has taken a hit over the years, but increasingly, from car manufacturers to clothing, we’re seeing a huge resurgence in the consumer desire for American made goods.”
Roeser attributes that to a “perfect marketing storm” of national political elections, the War in Iraq, and foreign product recalls. “In general, there is an increased pride, awareness and national spirit for all things American,” he adds. “And, I believe consumers are starting to realize where these products are made and the ramifications of supporting some of these substandard practices. Plus I think consumers find it odd to buy an American flag made in China, or a patriotic T-shirt made in Malaysia.”
And for many U.S. companies, this perfect storm is causing American consumer goods manufacturers to breathe a collective sigh of relief, particularly as the lifeblood of most companies, holiday sales, is upon the American consumer. One such organization, American Joe Apparel, provides consumers and businesses premium, 100 percent certified authentic American-made clothing. The online American made retailer can be accessed at www.americanjoeapparel.com and are making a splash with what the company calls “real American heroes everywhere.”
Based in a Dallas, Texas suburb, American Joe Apparel has found much success with its 2007 “Check the Tag” campaign. Founded by two ‘all American moms,’ American Joe Apparel works to heighten consumer awareness and uses their apparel and even their designs as a vehicle to represent a seemingly forgotten, but proud American industry – the American apparel manufacturer. The company provides a variety of shirts, sweats, business casual wear and caps for men, women and children. They also work with businesses that need apparel with their corporate logo or event.
“We’re changing America one T-shirt at a time,” American Joe Apparel founder and managing director Nan Moon smiled. “Consumers are now looking at the apparel industry with the same concern for safe, quality manufactured products at a fair price. Shoppers are becoming increasingly aware that purchasing items that are of the lowest possible price may also come with several unintended outcomes, such as low product quality and low manufacturing standards. And, it encourages and rewards cheap, overseas labor.”
The American Joe Apparel adventure has piqued the interest of textile and clothing manufacturers nationwide who have seen serious declines in revenue due to the double whammy of cheap labor through oversees outsourcing, and the fact that consumers pay little attention to where most products come from. Textile mills have faced extreme hardships since the early 1990s, and business is expected to decline by another 46 percent within the next seven years, according to the Bureau of Labor Statistics.
“High quality and American jobs are being sacrificed for cheap labor, substandard working conditions and poor quality controls, for ever-increasing profit margins,” Moon adds. “More consumers are looking to U.S. companies to give them a reason to believe. And we think American Joe Apparel has, at the very least, started a dialogue and awareness to achieve exactly that. American made goods can be every bit as competitively priced, but also come along with the knowledge that they’re keeping Americans working, and that we can still produce some of the finest products in the world.”
In addition, the clothing company has created a special ‘American Joe Yellow Ribbon’ tee with proceeds going towards their ‘Ts for Troops’ initiative. During this event, the founder and her family personally pass out these American Joe Apparel Classic Tees to returning soldiers as they first set foot back on U.S. soil upon flying back in to the Dallas/Fort Worth Airport.
The apparel company even has a fan club for its apparel – the 1912 Club – where folks, who believe that “Made in America Matters” can sign up, collectively make their voices heard, and receive special discounts and free promotional items.
Foreign garment and toy manufacturers are shuddering to think what the 2007 holiday sales may look like. Foreign manufacturers continue to take a big hit in light of safety concerns and several million recalls, while consumer memories are reminded about cheap foreign made apparel and substandard working conditions. With both again fresh in the minds of consumers, holiday sales are looking brighter for American made goods as American consumers nationwide are once more paying attention to the “Made In America” label.
“Made In America is no longer something manufacturers have to say under their breath,” marketing and branding expert Rodger Roeser, president of Ohio branding agency Eisen Management Group says. “The American brand has taken a hit over the years, but increasingly, from car manufacturers to clothing, we’re seeing a huge resurgence in the consumer desire for American made goods.”
Roeser attributes that to a “perfect marketing storm” of national political elections, the War in Iraq, and foreign product recalls. “In general, there is an increased pride, awareness and national spirit for all things American,” he adds. “And, I believe consumers are starting to realize where these products are made and the ramifications of supporting some of these substandard practices. Plus I think consumers find it odd to buy an American flag made in China, or a patriotic T-shirt made in Malaysia.”
And for many U.S. companies, this perfect storm is causing American consumer goods manufacturers to breathe a collective sigh of relief, particularly as the lifeblood of most companies, holiday sales, is upon the American consumer. One such organization, American Joe Apparel, provides consumers and businesses premium, 100 percent certified authentic American-made clothing. The online American made retailer can be accessed at www.americanjoeapparel.com and are making a splash with what the company calls “real American heroes everywhere.”
Based in a Dallas, Texas suburb, American Joe Apparel has found much success with its 2007 “Check the Tag” campaign. Founded by two ‘all American moms,’ American Joe Apparel works to heighten consumer awareness and uses their apparel and even their designs as a vehicle to represent a seemingly forgotten, but proud American industry – the American apparel manufacturer. The company provides a variety of shirts, sweats, business casual wear and caps for men, women and children. They also work with businesses that need apparel with their corporate logo or event.
“We’re changing America one T-shirt at a time,” American Joe Apparel founder and managing director Nan Moon smiled. “Consumers are now looking at the apparel industry with the same concern for safe, quality manufactured products at a fair price. Shoppers are becoming increasingly aware that purchasing items that are of the lowest possible price may also come with several unintended outcomes, such as low product quality and low manufacturing standards. And, it encourages and rewards cheap, overseas labor.”
The American Joe Apparel adventure has piqued the interest of textile and clothing manufacturers nationwide who have seen serious declines in revenue due to the double whammy of cheap labor through oversees outsourcing, and the fact that consumers pay little attention to where most products come from. Textile mills have faced extreme hardships since the early 1990s, and business is expected to decline by another 46 percent within the next seven years, according to the Bureau of Labor Statistics.
“High quality and American jobs are being sacrificed for cheap labor, substandard working conditions and poor quality controls, for ever-increasing profit margins,” Moon adds. “More consumers are looking to U.S. companies to give them a reason to believe. And we think American Joe Apparel has, at the very least, started a dialogue and awareness to achieve exactly that. American made goods can be every bit as competitively priced, but also come along with the knowledge that they’re keeping Americans working, and that we can still produce some of the finest products in the world.”
In addition, the clothing company has created a special ‘American Joe Yellow Ribbon’ tee with proceeds going towards their ‘Ts for Troops’ initiative. During this event, the founder and her family personally pass out these American Joe Apparel Classic Tees to returning soldiers as they first set foot back on U.S. soil upon flying back in to the Dallas/Fort Worth Airport.
The apparel company even has a fan club for its apparel – the 1912 Club – where folks, who believe that “Made in America Matters” can sign up, collectively make their voices heard, and receive special discounts and free promotional items.
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